4 Reasons You Need To Use Twitter Ads For Your Business

If you’re reading this, then you’re probably trying to grow your companies social media page or build a personal brand.

Most people are familiar with Facebook Ads. They're widely used in business. You probably see them all the time on your personal news feed. You might have even tried them out in the past.

What’s surprising is the amount of businesses who don’t realise how useful Twitter Ads can be. If you’re not using them, here’s why you should be.

1.     Laser Targeting

Twitter’s targeting is excellent.

For starters, you can get your Twitter Ads to do almost anything you want them to. Want more conversions? Done. Want more website clicks? Done. Want more followers? You get the idea….

The range of different targeting methods for your audience is amazing. You can target by gender, interests, even followers and keywords.

 Twitter Ad Audience

You can also base your Twitter Ad audience on the followers of key influencers in your market. All you need to begin your ads is the twitter handle of someone key in your field.

You can also use Twitter Analytics to gain insight in to your followers, your growth, engagement and much more. This tool will help you find the exact audience who respond to your tweets and what they’re interested in so you can target your Ads accordingly. Perfect!

2.     Equal Accounts

If you have ever tried social media Ads in the past, you’ll know that most platforms only let you run Ads for a company page.

Facebook? Company only. LinkedIn? Company only. Twitter? Well...

You see, with Twitter, all accounts are equal. By this, I mean that Twitter doesn't define what account you have. It can be a personal account or a business account, there is no differentiation. This means you can run an Ad for either your personal page (say if you have a personal brand) or a company page.

You can promote a tweet, a product or a website on any account. You don’t have to worry about setting up a company page like you do on Facebook or LinkedIn – run Ads from the account you want to run Ads from. All you need is a budget. It’s that simple.

3.     They Cost Less And Reach A Larger Audience

Once you’ve sorted out your audience, all you need is the budget.

Twitter Ads are cheaper than other forms of online advertisement. Why you ask? Partly because a lot of businesses don’t use Twitter Ads!

You can advertise for less and get a good return on your investment, in part due to having less competition for audiences compared to Facebook Ads.

Of course, you will need to test. Your key audience might not be very big on Twitter compared to Facebook, but it’s worth trying, especially with the costs so low.  

4.     Fantastic Reporting System

Simply put, Twitter’s Ad reporting is amazing.  

I’ve already mentioned above about being able to target your Ads by loads of different features.

Well, Twitter also gives us the option to break down the results of the Ad by audience segment. What does this mean? Well, different features of your audience’s profiles can be broken down into individual reports, including gender, keywords and interests.

If you run your Ad based on the followers of key influencers in your market, you can also generate a report to see whose followers responded more to the Ad compared to others!

If you’ve ever tried to run a Facebook Ad, you’ll know all too well that their Ad reporting is nowhere near as sophisticated.

Final Comments 

If you want to try social media advertising, there are multiple benefits to both Facebook and Twitter Ads.

These are just 4 reasons why you should at least consider using Twitter Ads to promote your business. 

Aaron Savage - Social 365