The top 4 security risks facing your business on social media today

Image courtesy of  ZoneAlarm

With ad revenues generated from social media expected to exceed $35 billion in 2017, and the number of active users to over 2 billion, there has never been greater incentive to hackers, scammers and other rather unsavoury folk to look for ways exploit your business on social media. A fact backed up by ScamWatch stating that the number of scams reported on social media reached 155 034 in 2016.

In this article I will take a look at the top 4 security risks your business faces on social media today and why it is imperative that you address them sooner rather than later.

1. Scams

Very imaginative people are tasking themselves with thinking of different ways to try and scam your business and its employees, as a result there are always new and creative scams hitting social media. Usually all of these scams have the same ultimate objective, to get you to hand over private information from which they can profit.

The main social media platforms like Facebook, Twitter and Instagram are generally very secure; the issue is that we humans are not so resilient. For this reason most of the scams on social media use something called social engineering. TechTarget define social engineering as: "an attack vector that relies heavily on human interaction and often involves tricking people into breaking normal security procedures". This deception is only made easier by the large amounts of personal information that is available on social media, it is a lot easier to trust someone if they know significant amounts of information about you or your business.

Although the major platforms are getting better at detecting and removing malicious content, scams still slip through the net. For example, during 2016 a scam hit Facebook in which new profiles were created that were exact copies of real user’s accounts. Once created, the scammers would set about inviting the cloned user’s real friends to the fake account, after building their friend list they would post malicious posts or even message their 'friends' asking for money or other information.

2. Malicious apps and software

Malicious software in particular has been in the news lately, due to the latest version of the WannaCry ransom ware causing chaos by infecting NHS computers and servers.

In addition to desktop software, malicious mobile apps have become common place. In fact, Google regularly removes malicious Android apps from their Google Play store, with over 130 being removed in March this year alone.

The latest game or photo app you downloaded could be doing more than just occupying you on the train or making your photo’s look fancy, it could also be helping itself to your personal information. I don’t mean to scare you into deleting all of the apps on your phone, however a bit more diligence when choosing which apps to download would be a good idea, in particular when downloading apps that connect with your social media accounts.

For the everyday user this does not pose too much of an issue, however if you have your business’s social media accounts linked to your mobile, it could potentially cause you serious problems. You would not want just anyone being able to post from and change the settings of your business's social media pages.

3. Not having a social media policy

If your first thought when reading the title of this section was “what an earth is a social media policy”, pay close attention to what I have to say, by not having a social media policy in place you could be inviting disaster. A social media policy is: “A code of conduct that provides guidelines for employees who post content online either as part of their job description or personal brand” (SproutSocial). Your social media policy should cover a range of topics, including;

• The goals and objectives of your business on social media
• Who can use the company’s social media accounts
• What can be said (and what cannot) on social media
• Employee use of personal social media at the office
• Smartphone app use
• Customer engagement guidelines, for example how to handle criticism (Click here to see Aaron’s recent blog on this topic).

Not having a clear social media policy leaves room for interpretation in what should be posted on your businesses social media pages, as well as making it difficult to inform employees of the best practises when it comes to social media security. A social media policy is not something to create then leave in a draw for a rainy day, if created correctly it should form the basis for training new employees on the company’s social media.

The best approach to take is to have your business’s social media co-ordinated by one person whom is also responsible for keeping the social media policy up-to-date. This means hiring or designating a social media manager, who has oversight of all of the businesses activities on social media and can prevent potentially damaging content being posted.

4. Untrained employees and human error

Following on from not having a social media policy in place, untrained employees or employees that are simply not paying attention can be very damaging to your business. As I mentioned earlier, the biggest vulnerability to any system is, and has always been the human one.

US Airways discovered this in 2014 when an employee posted an X-rated image to the company’s Twitter feed. The company managed to escape the scandal relatively unscathed however had to fend off tough media coverage for weeks after the incident. This is a perfect example of where human error can easily put a business in a very difficult situation.

Adequate training of the employees that handle your business’s social media can reduce the chance of these types of events taking place. However due to human nature this will never be completely removed as long as we are using people to run our social media accounts.

If you are wondering what your employee training should cover, these topics are a good place to start; the dangers of using social media for anything confidential, clicking on strange links, accepting friend requests from people you don’t know, leaving accounts unmonitored and using apps that are not created and distributed by trusted companies. Employees also need to know how to use each site’s security and privacy features so they can lock down or remove any information they don't want to be publicly available.

In closing

This blog post is by no means a comprehensive list of all of the security risks facing your business on social media. However, it is a good insight into the risks that you should address as a priority. Although in this article I have tried to focus the social media specific threats to your business’s security, it goes without saying that it is also important to ensure that you address general security risks, such as using poor passwords for your accounts.

If a lot of the points I have covered have been new to you, start by getting a social media policy in place that address all of the above and you will be in a much better position.

I would love to know your thoughts on this article as well as what you think the other major security risks from social media are, let me know in the comments!

George Rudge - Social 365

#Regram. Your business's guide to reposting on Instagram

Image courtesy of PetaPixel

So when you want to share other people’s content with your own business’s followers on Facebook and Google Plus you share, on Twitter you retweet, but what do you do on Instagram?

Let me introduce you to regramming (or reposting).  Hootsuite defines a regram as: “when an Instagram user posts a photo from someone else’s account to their own”. As well as being able to share fantastic content with your followers there are numerous other benefits to your business if you use regramming correctly; it has the potential to supply an endless amount of fresh content for your page, it can increase your brand awareness, encourage more engagement with your brand and improve your social proof.

In this article I will tell you exactly how to regram as well as show you how to unlock all of these benefits and more for your business.

How to regram

There are several different ways you can share other people’s content on your Instagram page. We will look at two in particular; manually posting the content and using one of the numerous apps that offer the service. The former option is a little stone age however it is a useful technique to know and will enable you to post content without having the app’s brand name overlaid on top of your images.

Manual regramming

Manually reposting content on Instagram is easy, however it is worth bearing in mind that this only works on photographs and will not work for video. Simply follow the steps below: 

1. Open Instagram on a mobile device
2. Navigate to the post you would like to regram
3. Take a screenshot or save the image to your device
4. Press the + button in the centre of the bottom navigation row on Instagram
5. Select the screenshot you have just taken
6. Crop the image so that only the picture you want to repost is in the frame (if required you can edit the image with your devices native editing suite)
7. Proceed to the caption page and write your caption, remember to give credit to the original owner of the image (more on this later)
8. Hit share

Easy, however for better quality reposting and the ability to repost videos the next option is the one you want.

Regramming tools

There are a whole host of tools and applications out there designed for specifically regramming content. Head over to your device’s application service and search for “repost Instagram”, choose an app that has good reviews and for-fills your requirements. A great tool that I have had success with in the past is Repost for Instagram from the guys over at Red Cactus.

Although the process differs a little from app to app the basics are the same:

1. Install your choice of application
2. Open Instagram on a mobile device
3. Navigate to the post you would like to regram
4. Tap the three dots on the top right of the post
5. Press “Copy Share URL”
6. Open your regramming application
7. Edit the post as required
8. Share the post

Boom, 2 minutes of work and you have some fantastic content to share with your followers.

Regram like a professional

Get noticed

So earlier I said that regramming content can be a great way to increase your brand awareness, here is a great trick to get potential customers noticing your brand.

When you are looking for content to regram, focus on people that have a use for your product or service. If you regram someone’s content and notify them like I will outline below, I guarantee they will take an interest in your brand and head over to your business’s Instagram page.This is fantastic free way to get your business noticed by, and give value to new potential customers. If you have chosen correctly, (someone that resonates with your brand and requires your product or service) this potential customer will likely become an actual customer later down the line.

#Hashtag

Another simple, but great hack is to make sure you use the hashtag “#regram” when you repost someone else’s content. Using this hashtag shows people that your business is both ethical and genuine, showing that you are more than happy to highlight that this post uses someone else’s content.

Secondly, when posting one of your happy customer’s posts about your product, using this hashtag shows that someone loved your product/service so much that they posted about it. Let your customers show people why they should buy your product, social proof beats your own advertising every day of the week.

Responsible regramming

If I were cynical, I would perhaps think that some of you would read this blog and go about reposting other people’s content without asking permission and claiming it as your own. However, let me highlight a few important things here. Not only would that be showing a complete lack of respect for the person who created the great shareable content, but you would also be shooting yourself in the foot, here is why:

Asking before you use

Asking permission to use someone else’s content before regramming is a must. Simply drop the user a message and ask if you can use their post on your page, 9 times out of 10 they will say yes. The best way we have found of doing this is by simply commenting on the user’s post with a kind message or remark about the photo or video followed by the request for permission to use the post.

Do not just go ahead and use the image or video once you have requested permission, wait for the user to reply and say it is ok before regramming their content. This is not only a nice thing to do but it also has a lot of benefits for your business. For example, the content creator will likely be thrilled that a business thinks their image or video is good enough for them to re-use it and as a result is likely to think of your brand more favourably in the future.

Crediting the creator

In addition to asking permission to use people images and videos it is imperative that you give credit where credit is due. This is easy; simply include the users name in your caption prefixed with something like; Photo by (@username), Image Credit (@username) or Captured by (@username). What comment you use is not as important as making sure you make it clear who provided the original image or video, so feel free to get creative.

By tagging the content creator in your post you ensure that your regram will show up in the news feeds of all of their followers. So not only is this good practise, you will instantly increase your post’s reach!

If the above benefits are still not enough to stop you ripping off other people’s content, remember that if the original content creator finds out and wishes to do so they can justifiably report you to Instagram and your account will be suspended or removed. It is also worth noting that in this situation Instagram will not see it as sufficient if you have just tagged the user in the image, make sure you mention them in the caption.

So there you have it, regramming can be exactly what your business needs to take it to the next level on Instagram. Follow all of the best practises I have outlined above and you will be well on your way to Instagram success. I would love to know how you currently, or plan to use regramming as part of your Instagram strategy, let me know in the comments!

George Rudge - Social 365

The Most Common Mistakes Businesses Make on Social Media

Image courtesy of RQ Health

It’s nothing to be ashamed of. A lot of business owners get confused when it comes to the nitty-gritty of social media.

And who wouldn’t be? Social media is still young, and there are so many platforms out there, how are you supposed to know what to do and where to do it?

Today, I am here to help you realise the most common mistakes businesses make online. There are more mistakes businesses make, of course, but these are the most common ones we see at Social 365.

Not committing to social media long term

This is a common issue a lot of businesses have.

They start their business. They analyse the avenues and places they need to go and be seen. They create their pages and post on them religiously for a month or two.

But then what happens? They forget about them, and their once new and glorious pages become dusty and bare.

Social media needs to be embraced by your business and you need to make a commitment to work on it (or at least monitor it) every day.

With the amount of people on social media growing daily, it’s no surprise that a lot of businesses want to be present online.  

But you MUST commit. There are great benefits from being on social media, from revenue generation to simply brand awareness and customer service.

You don’t want to miss out because it takes you too long or you can’t be bothered anymore. Use it for a long time, commit to the process and reap the benefits.

Talking one-way

Many businesses post on social media platforms for one reason: they think they have to.

Now, you should post on your platforms regularly, don’t get me wrong. However, the way in which businesses post when they have this mind-set writes-off any interaction with their audience.

There’s no possibility of a two-way conversation. 

With access to information and the ability to influence hundreds (if not thousands and millions) at peoples finger tips, people want to be heard and people want to be noticed.

If you are posting every day, or even every other day, but aren’t giving your audience a chance to engage with your business, then you’re wasting your time.

Don’t just talk at people, talk TO them. Engage with them. Post interesting content and ask your audience questions.

You can even interact with them directly on most platforms by simply adding the “@” symbol then typing someone’s name.

This seems like an obvious and simple thing to do, but you’d be surprised how often it’s overlooked.

Not knowing how often to ask for business

When to ask for business, and how often you should ask, is an age-old problem.

On social media however, it becomes even more of an issue.

Businesses tend to go one of two ways.

Businesses either spend a long time building up their following and their reputation, offer value and take the time to interact with their audience, but never experience this value converting to sales.

On the other hand, some businesses get followers, and straight away start asking for business and bombarding their audience with links to their services, without offering any value or interacting with them first.

You NEED to build rapport with people. You NEED to offer your audience valuable content, and valuable content that they actually want.

You wouldn’t go up to a random stranger in the street and start shouting your prices and services at them, so don’t do it on social media.

If you interact with your customers, offer them tips, help, and knowledge only you (an expert) could tell them, you’re much more likely to get sales.

It is simple reciprocity. You offer people your valuable time and information, and in time they will repay you in sales.  

Not having a clear social media direction

Having a social media strategy which is congruent to your overall brand strategy might seem like common sense.

However, you’d be surprised how many businesses do not take the time to devise a social media strategy at all and just “wing it”.

Without knowing the direction you want to take the pages, to the tone of voice you are going to use and the content you are going to share, your social media pages will fail to achieve the results you desire.

Spend the time to think about your social media goals, and think about how you are going to achieve them. If you’re unsure, get some help from a professional. Don’t be ashamed to ask for guidance. After all, billions of people have the potential to see your pages – do you really want to get it wrong?

Overloading on social media platforms 

Facebook.

Twitter.

Google +.

Instagram.

Pinterest.

Foursquare.

YouTube.

I could go on, but the list of potential platforms is quite long!

There’s a ton of social media sites which are available to businesses today, so there is no surprise people get confused.

Each platform has its own pro’s and con’s. Each platform has different uses and different functions. If you’re entering the world of social media without much knowledge, the scene can be quite overwhelming.

The common mistake made by a lot of businesses is to get on everything. No matter what their business is or what the platforms do, some businesses just get everywhere.

STOP. Think about what your business needs. Think about what the platforms do. You don’t need to be everywhere, and it makes much more sense to start with one platform and master it, than spread yourself over them all and make mistakes.

Take the time to think about what your business really needs and where you need to be seen, and from there, take each platform one at a time and master it. You’ll thank me later.

What now?

Whether your business has 1 or 1000 employees, take the time to think about your social media presence. 

Examine your results every month or quarter, and get help if you’re in doubt. You could save thousands - and you could earn even more - by avoiding these common mistakes. 


Aaron Savage - Social 365

5 Essential Social Media Goals For Your Business And How To Achieve Them

Image courtesy of  Bluetrain

What are you trying to achieve on social media?

What gets measured, gets managed and your businesses social media presence is no exception to this rule. This is where your social media goals come in, they add direction to your social media activities and provide motivation on the days when your posts are just not resonating with your audience.

Your businesses social media goals will be derived from your greater business objectives and will form the basis for all of your actions on social media, from what you are posting to how you are responding to customer comments. These goals will also allow you to set targets against which you can measure your businesses performance and highlight areas for improvement.

In this article I will give you some examples of some great social media goals as well as show you how you can measure your progress towards achieving them. So without further ado, here are 5 goals you can tailor to your business:

1. Increase sales

Or replace sales with sign ups, revenue or any other final stage sales funnel term. This is without question the most common social media goal people come to us with, and ultimately this is often the final objective.

Used in isolation this goal can fail to encompass many of the factors that will ultimately determine your success on social media. However do not be deterred, this can be a fantastic objective when used in conjunction with other goals or if your business has a particularly short sales funnel.

A great example of this goal in action is the use of Facebook ads directly looking to sell a product or service, from our experience this can be a fantastic strategy to use if your business sells low value, simple products that are fairly self explanatory.

Tracking sales

To track your progress towards this goal it is simply a case of measuring the amount of sales/revenue coming from your social media channels in general as well as your social media campaigns.

In order to measure the number of sales coming through to your website from social media you need look no further than Google Analytic's goal conversion feature. If you are using Facebook Ads to directly sell, you can also set up the Facebook Pixel on your website and assign a monetary value to each conversation. Once you have this in place you will need to review the data frequently to ensure you are moving towards your goal and amend your sales funnel if necessary.

2. Generate leads

If you have a longer sales funnel and/or a more expensive product, your overriding social media goal is more likely to be to generate new leads opposed to immediately targeting sales. The massive audience social media gives you access to can be a gold mine for new leads, especially when combined with the specific targeting options that most platforms offer through their advertising services. 

Leads can come in various forms, however usually they involve a potential customer showing interest in you business, product or service by providing you with their personal information such as their email address, name and area of business.
 

Tracking lead generation

There are several metrics you can use to track the number of leads coming from your social media platforms. Some of our favourite are; measuring the clicks on posts that are specifically aimed at lead generation, tracking the number of downloads of gated content, measuring participation in social media contests and of course keeping tabs on the amount of personal information that is being collected.

In addition, it is also important to analyse the quality of the leads you are getting from social media. This can be done by measuring the conversion rate of leads you receive and comparing this to your other lead sources. All of these metrics can be measured through Google Analytics. Once again you will need to set up conversation goals to track these metrics, once you have done this you will be able to see your conversation statistics in the Conversations tab.

3. Increase website traffic

In the same vein as generating new leads, another social media goal you may chose to pursue is to drive more traffic to your website. Increasing the traffic to your website or blog can be a great way to show your social media audience exactly what your business is all about and hopefully convert them into customers. A secondary benefit of pursuing this goal is improvement to your websites search engine ranking, more people visiting your site will convey to Google that you are an authority on your particular area of business.

Tracking website traffic

Traffic to your website can be measured using several different metrics. Obviously measuring overall traffic volume is a good idea, in addition, you will want to measure the proportion of traffic coming from social media and compare this to your other sources. Another important metric to consider is the bounce rate of the traffic from social media, this will give you a good indicator of the quality of the leads coming from your social platforms.

Once again Google Analytics is your friend here, simply go to: Acquisition - All Traffic - Channels and you will find all of the above metrics and more.

4. Improve brand awareness

Unless you are the likes of Coca Cola or Apple, it is probably safe to say that improving your brand awareness is fairly high up on your to do list. Social media is the perfect place to get your business in front of new potential customers, Facebook alone has over 1.86 billion monthly active users, that is almost 25% of the worlds population! Setting this goal is a great way to help you stay accountable and will add direction to your overall social media strategy.

Tracking brand awareness

Tracking this goal is a little less obvious than the others that I have mentioned thus far, however fear not it can still easily be done. The key metrics that you should use for tracking this goal are follower/like count, post reach and the number shares, mentions and re-tweets you are getting. Combining all of these metrics will give you a great overview of how many people are seeing as well as interacting with your businesses content.

If this is a goal you wish to set for you own business, measuring these metrics is easy, most platforms have these statistics easily available through there native analytics tools and come at no additional cost, simply Google the platform followed by "analytics".

5. Increase brand engagement

If you want your content to be seen by as many of your social media followers as possible, you will need to prioritise increasing the engagement your content receives. Several of the biggest social media platforms use algorithms to place high engagement content at the top of users news feeds. The key to increasing your brand engagement is to make sure you are publishing content that encourages your target audience to like, comment and share. In addition, a great way to directly increase engagement on your posts is to simply reply to any comments/tweets your pages receives and encourage further interaction.

Tracking engagement

The key to tracking engagement is to measure the amount of likes, shares, comments, mentions and replies you are receiving. The easiest way to do this is once again using the native analytics provided by most of the major social media platforms. Another great tool you can use to track this goal is social listening. Sprout Social defines social listening as: "the process of tracking conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences". There are some great free tools out there for helping you do this, a good place to start is Social Mention.

In Summary

There are many different goals that your business can pursue on social media, the ones your chose will ultimately be decided by your businesses objectives. The key to reaching your social media goals is establishing a reliable way of tracking your progress and reviewing this frequently. When outlining your social media goals the for month, quarter or year, decide which metric/s most reliably track the underlying fundamentals to your goal/s and set up a process for tracking this metric. If you do this for all of your social media goals you will be one step closer to achieving them and reaping all of the benefits that social media has to offer.

What goals have you established for your businesses social media? Let us know in the comments.

George Rudge - Social 365

A "How To" Guide for Social Media Customer Care (Infographic)

The power of social media is well known to the modern marketer now days. 

For the first time in history, we are all connected at the touch of a button. No matter where you are in the world, people can stay connected and communicate with each other. 

If people want to reach out to a family member, a friend or even a complete stranger, social media is the place they go. This is also the case when customers are looking to purchase a product or service. Whats the go to place? You guessed it, social media. 

The first stop for most customers in 2017 when looking for reviews: social media. 

Queries. Complaints. Feedback. Whatever it is your customers want to find out or communicate to your business, you can bet that it will happen on social media. 

Your reputation is on the line 24 hours a day, 7 days a week, 365 days a year. One customer's negative comments, if handled incorrectly, can have a rippled effect impact millions of potential customers decisions.

How you and your business handle the situation, and interact with potential and existing customers, will impact how others view your business. Can you ensure you won't compromise your brand?

The quality of your customer service can make or break your business. Now, more than ever, it is important to manage your online reputation and show off your excellent customer service to everyone. And there is no better way to do it than on social media.

Social media can be an extremely rewarding area of your business, you just need to know what to do (and what not to do) online. 

These hints and tips from Headway Capital’s infographic will give you a great place to start for your customer service on social media:

Aaron Savage - Social 365

Your key to understanding promoted posts on Facebook and 4 great ideas for your next campaign

You may have seen Facebook offering your business page the opportunity to promote, boost or sponsor posts. Confused? Don't worry, in this article I will tell you exactly what promoted posts are, how they can help your business and how you can create adverts that will help you attract new fans, increase engagement and ultimately your conversions.

A promoted post, also known as sponsored or boosted posts, are Facebook posts that benefit from amplified reach and targeting options in exchange for a fee. Promoting a posts allows more people to see your content, importantly those outside of your current network. Facebook gives you the option to promote almost any content, including plain text, photos, videos, links and offers from your business Facebook page. All of this means that your post will appear higher in people news feeds as well as appearing in the news feeds of people who do not currently follow your business.

So why should you be using Facebook promotions? Well as mentioned they give your business the ability to create super targeted advertising campaigns and reach out to new customers. You may think that this high quality advertising will break the bank, however you will be pleasantly surprised to know that Facebook promotion campaigns can be run for as little as £1 per day.

Now you know what promoted posts are and how they can help your business, here are 4 great ideas for your upcoming adverts that will help your business stand out and generate more engagement on your posts.

1. Use visuals

Facebook posts with visual content generate 2.3 times more engagement than those without. Therefore it is important that you are using visual content in your Facebook promotions and absolutely imperative if your business sells physical products. 

If you incorporate an image into your advert, make sure you use a high quality image! There is no excuse for not using high quality images when we have smart phones that take HD photographs. On the other hand, if you opt for a video based advert be sure to spend the extra money on high quality production and editing services. Using a poor quality image or video will not only hinder the results your get from your advert, but it will also negatively effect how people view your brand.

As far as what image/s or video to use, if you sell a physical product it is a good idea to use an image or video that displays your product in use so you can show the benefits that it provides to the customer. If you are stuck for ideas, take a look at what your competitors are posting and having success with, this will give you an idea of what content will get a good reaction from your own target audience.

2. Encourage reactions

Another tool in your advert arsenal is the six reaction emojis that users can use to show how they feel about your content. This feature has been very popular since it's introduction last year and is still driving high levels of engagement. A good use for this feature is to create an advert with various images that correspond to specific reactions and encourage users to choose the emoji that is linked to their favorite image. This is a great option for helping you find out more about your audience and can be used as part of your wider campaign strategy to help you decide what products/services to focus your future marketing efforts on.

3. Encourage tagging

Another great way to generate high levels of engagement and interest is to ask people to tag their friends in the comments of your promoted post. To be successful you must create an image, video or post which your audience thinks is good, funny or relevant enough to tag their friends.

Some of the best examples of this strategy we have seen at Socail 365 is the use of a humorous meme or video combined with the request to "tag someone who this reminds you of". Another option is to use a picture of your product or service combined with a caption similar to: "tag a friend who would love our (product name)". This strategy can be applied to almost anything and is only limited by your imagination, so get creative.

4. Promote an offer

Another great option is to promote an offer your business is currently running. This can be a fantastic way to get new customers through the door quickly. With a well timed and well designed advert you could soon have more orders than you can cope with. We often find that the best time to promote an offer is in the run-up to a specific day for example, Christmas, bank holidays, mother's day ect. If you have a time of year in which your products/services are particularly popular, this is the perfect time to run this sort of promotion as your customers are already looking to make a purchase.

If you opt for this type of promotion, remember: you need to leave enough time for the offer to reach people before it expires, in addition, make sure that you have the ability to meet the increase in demand that will hopefully result. There is little point generating orders you cannot for-fill.

Things to bare in mind

The work does not stop once your promotion is up and running. It is important to stay up to date with the progress of your advert. A good indicator of how your promotion is being received is to keep an eye on the comments for any positive or negative remarks, this also allows you to answer and questions your customers ask. Once your promotion has been running for a few hours take a look at the analytics, you should be aiming for an engagement rate of 1% or higher. Finally, be sure to keep a record of your campaigns performance stats so that you can measure performance against future promotions, this will allow you to see what advert features produce the best results with your audience.

So now you have a few more ideas of what your next promoted post could be. The key to using Facebook's advertising service is to find what resonates best with your audience, don't be afraid to try new ideas and experiment until you find the combination that your customers love.

George Rudge - Social 365